Museum Advertisement Campaign

This project involved designing a poster and three campaign extensions for a museum advertisement series. The objective was to develop a compelling visual system centered around a unique and persuasive call to action. Emphasis was placed on ensuring clarity, relevance, and consistency across all deliverables. Working with an existing museum logo, the project strengthened skills in maintaining brand integrity while crafting engaging, action-driven promotional materials.

Campaign Inspiration Boards

Museum

This campaign was inspired by Zak Bagans’ Haunted Museum in Las Vegas, a destination known for its chilling collection of paranormal artifacts, cursed objects, and haunted relics from around the world. As a longtime viewer of Ghost Adventures, I was drawn to the eerie atmosphere and investigative storytelling that define both the show and the museum. That fascination guided my creative direction, influencing the dark, mysterious tone of the visuals and messaging. I chose the call to action—“Uncover the Unknown. Uncover the Unordinary. Uncover the Unexplained.”—to reflect the curiosity and thrill that come with exploring the paranormal, encouraging audiences to take the next step into the unknown.