Sarah Hummel Design

Senior Capstone Project: The Growth Initiative

This project focuses on encouraging and supporting community gardening efforts in major urban areas. The initiative explores the role of design in promoting sustainability, local food systems, and neighborhood engagement. Through developing strategic messaging, a cohesive visual identity, and campaign materials, this project aims to inspire city residents to transform underutilized spaces into thriving gardens. The work included demonstrates a research-driven, socially conscious approach to design, emphasizing communication that fosters collective action and environmental awareness.

Stationery Packaging Suite

A cohesive three-item packaging suite with custom branding, structural design, and labels that balance product individuality with a unified visual identity.

Museum Advertisement Campaign

A cohesive museum advertisement campaign featuring a poster and social media extensions, centered around a clear and compelling call to action.

Illustrated Children’s Matching Game

A cohesive and playful children’s matching game that includes six uniquely illustrated characters, a card back pattern, and a full-size packaging system.

Experimental Design

Under a directed study at Auburn University, I created a series of contemporary works relating to the novel Let’s Pretend This Never Happened by Jenny Lawson. The memoir focuses on how the most terribly human moments – the ones we want to pretend never happened – are the very same moments that make us the people we are today.

This relates to the creative design process in how our initial, underdeveloped ideas can become some of our most important success stories. This hands-on creative series will serve to encourage the physical creative process in graphic design including the messy parts.

Sarah Hummel Design